PBC signs long-term PPV deal with In Demand

Looks like Premier Boxing Champions (PBC) has a lot more pay-per-view telecasts in the pipeline.

In Demand, the video-on-demand and pay-per-view (PPV) programming distributor owned by Charter Communications, Comcast Cable, and Cox Communications, announced that it has finalized a deal with PBC for a programming output deal that guarantees In Demand a long-term slate of PPV boxing events over the next several years, it was announced by Mark Boccardi, In Demand’s SVP, Programming & Marketing.

“PBC has the best fighters and most anticipated bouts in the boxing world today,” said In Demand’s Boccardi. “We’ve been distributing PBC’s exciting matches on pay-per-view for some time, but we’ve now cemented our alliance for the next several years. It’s gratifying that Premier Boxing Champions recognizes the benefits of committing to a long-term partnership, and reaping the rewards that In Demand offers our PPV content providers: revenue, distribution, and marketing support.”

“We’re very excited about this new arrangement with In Demand,” said Tim Smith, VP of Communications for Haymon Boxing and a representative for PBC. “It means that Premier Boxing Champions will continue to be able to deliver the best, most compelling matches in boxing on pay-per-view for the next several years.”

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  • PPV…A proven formula for reducing boxing’s chances of ever getting people under 40 interested in the sport. Truly brilliant…on all levels.

    • You clearly haven’t been paying attention for the last three years.. pay-per-view is not even close to being dead. PBC has had the largest pay-per-view numbers of all sports or entertainment for the past 3 years.

  • PPV is dead. Millions have been watching for free for years now. Time to stop fighting ilegal streams and make the money on advertisement.

  • Really don’t know why people have a problem! PPV makes the event more exclusive, separate the casuals from hardcore!!! You know it’s an event. Can’t knock DAZN though. Boxing fans, spoilt these days, FINALLY

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