4.4 million see Pacquiao-Horn

ESPN’s live Pacquiao-Horn telecast Saturday averaged a total live audience (television and streaming) of 3.1 million viewers across the ESPN and ESPN Deportes networks, according to Fast National ratings from Nielsen. It was the highest-rated and most-watched boxing telecast on cable television since 2006 (Baldomir-Gatti) and ESPN’s highest-rated boxing telecast since 1995 (Nicholson-Haydon). The fight peaked during the final half hour of their fight with 4.4 million viewers across both networks.

ESPN

On ESPN, the telecast averaged a 1.6 household rating and 2,812,000 viewers, making it the highest-rated and most-watched boxing telecast on cable TV since 2006. Carlos Baldomir vs. Arturo Gatti on HBO on July 22, 2006, earned a 1.6 household rating. It was also the highest-rated boxing telecast on ESPN’s networks since 1995. Danell Nicholson vs. Darren Hayden on ESPN, on December 21, 1995 earned a 1.7 household rating.

Highest Ratings for Boxing Telecasts on Cable in Last 10 Years

7/01/2017 ESPN Manny Pacquiao vs. Jeff Horn 1.6
9/26/2009 HBO Vitali Klitschko vs. Chris Arreola 1.4
4/19/2008 HBO Bernard Hopkins vs. Joe Calzaghe 1.3
5/03/2008 HBO Oscar De La Hoya vs. Steve Forbes 1.3
5/09/2015 HBO Canelo Alvarez vs. James Kirkland 1.3

ESPN Deportes

“The Battle of Brisbane” on ESPN Deportes averaged 206,000 viewers, including 308,000 viewers in the final half hour of the event, making it the most-watched fight on ESPN Deportes since Leo Santa Cruz vs. Abner Mares on August 29, 2015, which had an average minute viewing audience of 355,000.

Streaming

ESPN’s telecast had a streaming average minute audience of 78,000, with 392,000 unique viewers, and 14.4 million total minutes streamed. Based on all three measures, the fight was the most-streamed boxing event on record on ESPN’s networks. On ESPN Deportes, the telecast had a streaming average minute audience of 1,400, with 7,800 unique viewers, and 253,000 total minutes streamed. Based on all three measures, the fight was the most-streamed boxing event on record on ESPN Deportes. Streaming provided a combined additional 2.6% lift on top of the television audience for both networks.

“The Battle of Brisbane” is available to stream now on the ESPN app.

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