Looks like no more Tecate girls at weigh-ins. Tecate, the self-proclaimed “official beer of boxing,” is abandoning its support of the sweet science. According to Ad Age, the company will pursue a more gender-neutral and younger demographic at soccer matches and music festivals. Since 2007, the brand spent many millions to reach boxing fans with high profile sponsorships of events like De La Hoya-Mayweather, Mayweather-Pacquiao, Canelo-Golovkin and most recently Wilder-Fury. Tecate execs have previously said these sponsorships were “worth every penny,” but sales were down 15% in 2019, although that’s not necessarily boxing’s fault.
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I remember the ole’ days when Budweiser would sponsor fights and their banner would be painted in the center of the ring. Interesting Tecate beer is seeking a more gender neutral background to sustain their financial income. Times are changing and with the acceptance of various social groups, it only makes sense some companies are seeking business where growth can be expected.
Screw that social justice bullshit. Everything they touch goes down in flames and nobody wants to drink beer associated with the pussification of America. I’ll never touch Tecate or their parent company’s product again. Give me a company that hasn’t hired indoctrinated millennials in the marketing department to ruin it and that’s what I’ll be drinking. Tecate beer will lose profit like Dicks sporting goods. Adios putos.
Didn’t drink Tecate anyway, is soccer a sport? Now Dicks,
is a responsible corporate citizen, this veteran, and veterans for common sense applaud them.
Veterans with any common sense know that our constitution is why this country has been so great and nobody would be allowed to have an opinion (the way the control freaks seek to suppress the tongues of us little people) unless we didn’t have guns. In the UK they are now being threatened with fines and jail time for wrong speak. Only a fool would think that this is not possible in the US. You can’t keep free speech without the overlords having fear that we may possibly fight back. I’ll take this common knowledge over your supposed common sense any day.
Hitler, Stalin, Chaves, Maduro, Castro, and every other dictator goes for the guns before they rape their societies.
And guess what supposed “veteran with common sense”? Guns are what you used to help free people like that.
Growth can be expected? Gender neutral and trans people are like 1% of the world’s population. That’s like marketing to people born without or with more than 5 fingers and toes. Good job
Jay, business growth with changes are ever evolving as time progresses. No, I am not focusing on the 1% of the group(s) you mentioned, but are simply pointing out Tecate is seeking alternatives they feel are going to benefit their survival and where they may expect to see growth. Companies hire folks with marketing backgrounds to seek growth trends out in the business world. Yes, we can all debate the good and bad in what business avenues are explored. We as boxing fans are in a small group as compared to the “whole” in the vast sports world. Hopefully some other business venue(s) will expose boxing thru advertisements more to keep the hype and sales going so we can see our sport grow even more.
Ad revenue is truly a dead end. In 2020 the subscription based model is still the best thing going.
Tecate is no longer a Mexican beer. It belongs to the gringo big time investors, and they now make it in the US.. Dont buy it anymore.They don’t understand the importance of the sport to the Latin culture. Plus I doesn’t even taste like real Mexican beer anymore.
Latino fans are keeping boxing alive in America.
It is actually brewed in Tecate, the border town and is a truly Mexican American beer..the recipe has never changed so maybe check your facts first.
Wow….. liberalism destroys EVERYTHING!!!
i don’t think they really meant the Tecate girls were the problem. I think boxing just has a very high % male audience. Soccer and music festivals have broader reach. Shit beer anyway
interesting that they are pulling out now. Feels like boxing is picking up in USA more than it has for a while
I hope they find their gender neutral audience and honour of business. Have these idiots not heard of get woke go broke?
Maybe in 5 years we will see Tecate the official beer of HPCO boxing broadcasts. I miss watching fights on HBO. Watching the Fury/Wilder fight was terrible. Where is Max Kellerman!
Modelo is delicious! Especially that new one that comes in a green can. Lime Modelo, so refreshing!
Corona’s sales are up. That’s because a Corona with a wedge of lime tastes terrific and Tecate tastes terrible. Boxing isn’t the problem and Tecate’s lame woke team going “gender-neutral” won’t fix it.
hahah you’re saying Corona tastes better than Tecate? You crazy bro. Tecate is delicious