Probellum has announced a strategic partnership with promoter Lou DiBella and his company DiBella Entertainment. This will include co-promotional activities around key fighters in the DiBella Entertainment stable, support for grassroots boxing in the United States, and the continued growth of Probellum’s international network of co-promotional partners.
Richard Schaefer: “Today is a landmark day for Probellum. I am delighted to be able to formally announce our strategic partnership deal with the great Lou DiBella. Lou and I have known and worked together for many years and his influence and reputation in boxing needs little explanation. He has led great change in the past and alongside the excellent team we are building at Probellum, I have every confidence that we will be able to create a new era for our sport.”
Lou DiBella: “Boxing has to change. For too long, self-interest and politics have got in the way of what the fighters and the fans really want – the best against the best, in locations all around the world. I have been very vocal about the need to transform our sport and I am so pleased to have found people who share that vision and are taking significant steps to make it a reality. Probellum is the only business in the market with the vision and strategy to disrupt boxing’s status quo on a truly global scale and I didn’t hesitate to begin collaborating when they called. Change is coming and we’re ready to go.”
needing help already, not a good sign strategic or not
I truly believe it’s a good idea of a deal and that it is going to be good for boxing, time will tell us both are very active in the business of boxing.