Canelo Alvarez has signed the richest athlete contract in sports history. The 11-fight DAZN deal starts December 15 when Canelo faces Rocky Fielding at Madison Square Garden.

Golden Boy Promotions will present up to 10 additional fight nights per year on DAZN beginning in early 2019.

The Golden Boy deal is separate from the Matchroom Boxing pact with DAZN providing 32 boxing events per year. DAZN also offers Season 2 of the World Boxing Super Series.

The deal marks a major change in the boxing landscape, where its biggest stars traditionally fought on pay-per-view.

DAZN Group Executive Chairman John Skipper: “By bringing Canelo’s fights to DAZN, we will turn his pay-per-view success into a growth engine for subscribers – a truly transformational moment for our business and the entire industry.”

That said, we’re still not done with pay-per-view. Showtime has the December 1 Wilder-Fury PPV and ESPN also has boxing PPVs in its plans.